Butik: building a digital brand

Butik. Building a digital brand

Butik, a brand of the Dominion Group, provides comprehensive home services such as mobile phone, energy and financial services. This unique proposition focuses on the convenience of combining these services under one single operator, providing economic advantages, control and personalisation to customers.

Client
- Dominion
Skills
- Research
- Visual identity design
Team
- 2x Product designer
- 1x Researcher
- 1x Planner de marca
Date
- 2022

Who we are addressing

What our target audience looks like

Young, urban, middle-class couples and families. Professionals used to online shopping. With little time for formalities, who know what they want and don't stop until they find it. They look for and evaluate different options, but when they find a trusted partner, they turn to them for everything. Living a dynamic balance that they are not willing to give up.

Context

Brand role

To be your companion, to be on your side. To offer you the best home services for every circumstance and moment of your life. Allowing you to achieve the balance you are looking for, to develop yourself without having to stop taking care of your loved ones. Offering you a wide range of products so that you can make the product you need.

All this at a reasonable price and as a first step in a learning process, which also allows us to adapt the offer to your real needs.

Butik is a brand with a vocation to offer service, to give the best to its customers. To put them at the centre to make their lives easier. Without having to pay a lot of money for it. We want to "break the quadrant", understanding that this is not so easy in communication. But it can lead us to look for a new discourse, where price is not an argument. The price is demonstrated by the tariffs. The rest is demonstrated on a day-to-day basis.

Butik is the comprehensive platform for household services and products that helps those who need to keep track of household expenses in order to be able to save efficiently and intelligently their finances in an agile, simple and smart way through a private area where you can manage, visualise and contract services that your family needs.

Values

What defines us and guides our behaviour

Closeness: Our customers are our priority. The reason why we do everything we do. This is not empty words, if they don't feel that way, it is useless.

Adaptability: We know that each person is unique. And that they like to be. That's why we don't use standard solutions. We do whatever it takes to help our clients find solutions adapted to their tastes, their needs or the changes that occur in their lives.

Trustworthy: You can't risk the basics not working out. You don't want to contract with just anyone, but you can't afford to contract with just anyone either. We make sure things work at every level, from the services we offer, to the customer service, to the suppliers we choose, to the platform from which we deliver the service to you.

Vocation to surprise you: But that doesn't mean we have to be boring. We want to make your life better every day. Not only in what you receive, but also in how you receive it, how we relate to each other, and so on. We strive to accompany you and make the journey more fun.

Personality

Empathetic: Our goal is to make our clients' lives easier, and our way of doing that is to listen to them, to put ourselves in their shoes to understand what they need from us. Curious: Our goal is for you to be well. Today and always. That's why we are interested in you and your needs, on the one hand, and in the possibilities that exist (and appear every day) to satisfy them, on the other. Agile: Agile in our response, adaptable. We know that we can't control everything. Inconformist: You don't like what others do. Neither do we. We are convinced that to do things well, you have to challenge the status quo, to question what others have not questioned before in order to open different paths.

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