An app to digitalise paddle tennis competitions
Industry
- Sports
Client
- Break Tour
Skills
- Interaction design
- Research
- Visual design
Team
- 2x Product designer
Date
- July 2022
Context
Break Tour has experience and reputation as organisers of paddle tennis tournaments in Catalonia. Until now, the organisation and management of the events was carried out manually and required the constant presence of staff during the tournament. This resulted in a local and not very scalable business model. That is why Break Tour decided to develop an app where they could create tournaments and allow players to sign up for competitions, thus allowing them to make the leap to the rest of the country.
Research
From the beginning, we worked closely with the Break Tour team to define their product together before we started designing it. After working through several sessions, we determined the target user profile, which then guided us throughout the design process. We conducted interviews with users to understand their needs, and thanks to this we traced the player's journey (User Story Mapping) in the app.
In this way, we were able to describe in detail all the functionalities necessary for the application to respond correctly to the user's needs and Break Tour's objectives. These functionalities were then evaluated and prioritised together with the client and the development team to create a roadmap and define the MVP.
The definition of the MVP was a very important step for the client: by actively participating in the process, they were able to define the priorities of their business and thus understand how to phase their product over time. Secuoyas facilitated several work sessions with the client's development team, in order to assimilate the technological implications of the different functionalities in depth.
Once the MVP was defined, we started working on the following phases: user flows, wireframes and finally, the design of the final screens. Break Tour was involved in the whole process through periodic reviews and thanks to this, the work was aligned at all times with their expectations. In this way, we were able to consolidate a relationship of trust between Break Tour and Secuoyas until the end.
Digitise the brand
In this project we did not limit ourselves to designing an app. We detected that the client's brand manual was not developed with enough detail to extend to a digital product. Therefore, we proposed to the client to design an extension of the brand, including, among others, extended colour palettes, icons and illustrations.
The result was a comprehensive and complete brand manual, with all the necessary elements to guide the creation of digital touchpoints. The colours selected, together with the icons, typography and illustrations help to transmit the values of a young, modern and daring company.
Finalising the project
Customer presentation
Remote sessions
Presentation of Results
