Design and standards development
Case study
Ficha técnica
- Project:
- Design and standards development
- Client:
- Línea Directa
- Service:
- Web Design
- Launch:
- April 2006
The Case:
Secuoyas heads the web design and standard development of Linea Directa. In order to create new policies and eliminate the problems caused by the many steps of the process, we used the dynamic HTML and AJAX to offer the user personalized information based on their needs. The project was developed hand-in-hand with DNX consulting group.
Strategic solution:
Linea Directa is an insurance company that needs to show large quantities of information to their public and their contracting process is complex because of the many possible variations.
To solve these problems, a careful study of the costumer’s real informational needs was completed in order to deliver such information in the appropriate amount of time.
Secuoyas found the same problem with service applications in the contracting department. The applications contained enormous lists of information, not entirely essential for each user, which in turn caused rejection.
To solve both inconveniences, Secuoyas used a great amount of dynamic HTML to show the user only the basic information needed and AJAX, which permits synchronized database consulting, making the process faster in general.
Secuoyas has designed the short-term strategy for SEO and SEM in the real estate portal. The strategy consists of reprogramming the principle database to optimize the natural positioning of application search engines. The Search Engine Marketing (SEM) was developed by Google Adwords duplicating the clics in just one month with the same cost, while maintaining the levels of petitions for information and purchase.