Online strategy
Case study
Ficha técnica
- Project:
- Online strategy
- Client:
- Instituto de Empresa
- Service:
- Web Design
- Launch:
- April 2007
The Case:
Global definition of the corporate website of the Instituto de Empresa. The project is divided into three phases: integral consulting of the project and design, launching the webpage for the International MBA program, and the development of the rest of the pages for the corporate website and for the 30 programs that Instituto de Empresa offers.
Strategic solution:
The results of the project’s global consulting conclude that it was necessary to classify the information into three levels of independent reading allowing users to choose the density of the information they wish to receive.
A video with narrated information is the first level one can use. This first level offers a summary of the key with the subjective possibilities that the audiovisual format offers. The principle website of each program can be found on the second level, allowing one access to summarized information (text and graphics) with sufficient development be able to register. Thirdly, the interior pages offer a detailed development of all of the characteristics of the program while maintaining the same structure.