The Heineken Champions League Game
Case study
Ficha técnica
- Project:
- The Heineken Champions League Game
- Client:
- Heineken
- Service:
- Interactive Marketing
- Launch:
- April 2006
The Case:
Developing a multimedia game for Heineken to mark the Planet Fútbol of Barcelona. The game is based on a trivial of quiz that combine videos of different matches of the Champion League with questions related to those matches.
Strategic solution:
Heineken asked Secuoyas to develop an entertainment project for those visiting the stand of the brewing company, official sponsor of the Champions League, at the Planet Fútbol of Barcelona.
The solution suggested was creating a game testing the knowledge of the visitors over the evolution of the Champions League.
The game shows a series of videos and after them presents a list of questions on the captioning seen. As an incentive, there was a prize draw for 10 tickets for two people for the final of the Champions League in Paris.
Four computers were made available to the public, so as to encourage them to participate and meet the goal of boosting the values of the Heineken brand that are linked to entertainment.