Fernando Alonso with LeasePlan
Case study
Ficha técnica
- Project:
- Fernando Alonso with LeasePlan
- Client:
- LeasePlan
- Service:
- Interactive Marketing
- Launch:
- October 2006
The Case:
Designing of the communication strategy for Lease Plan, to mark the personal sponsoring of LeasePlan with Fernando Alonso, Fórmula 3 and GP2. All types of multimedia projects have been developed with regard to the motor world: information microsites, mailings, video production, etc.
Strategic solution:
LeasePlan has several sponsors in the world of competition races. In Formula 1, with Fernando Alonso, in Formula 3 with Marco Barba and in GP2 with Felix Porteiro and Adrián Vallés.
The goal of this campaign is to let the clients of LeasePlan know the commitment of the company with the world of races. The world of the competition is a synonymous with leading-edge technology, accuracy and leadership, values that guide the everyday activities of LeasePlan.
To reach its target clients, Secuoyas has implemented a series of campaigns and informative actions that have obtained these objectives. One of the remarkable developments has been the LeasePlan Competición, a microsite including all the information available on the world of competition races.
Campaigns of emailing and commemorative videos have been launched with a view to showing the titles obtained by Fernando Alonso in the Formula 1 World Championship.