ADN.es Marketing online
Case study
Ficha técnica
- Project:
- ADN.es Marketing online
- Client:
- ADN.es
- Service:
- Interactive Marketing
- Launch:
- October 2007
The Case:
Conceptualización y ejecución creativa de la campaña de Marketing online de ADN.es. Se están desarrollado 9 acciones entre las que encontramos Social Marketing, spots virales, campaña de banners RichMedia y acciones a pie de calle.
Strategic solution:
Secuoyas takes on conceptualizing and creative execution of ADN.es Marketing campaign. Nine actions are being developed, for example: Social Marketing, virtual spots, RichMedia campaign banners, and street interventions.
Among the principle publicity actions for ADN.es, and never done before, is a banner campaign. Secuoyas confides in the differentiating factor for ADN.es’s banners: information. For this reason, Secuoyas has created three live displays (video, text and a geopositioning device) that show the latest news.
In using RichMedia for the first time with information from a XML and segmented media support to localize the audience willing to consume it, Secuoyas obtains spectacular numbers.
Fifty-eight percent of viewers who watched the banner saw more than half of the video, meaning that they watched an average of 30 seconds of the brand, with and interaction ratio of 2.28% and a CTR over 1.81%.