Halloween07 13th Street
Case study
Ficha técnica
- Project:
- Halloween07 13th Street
- Client:
- NBC Universal
- Service:
- Multimedia Gaming and Education
- Launch:
- October 2007
The Case:
Secuoyas has completed the conceptualization, creativity and development of the 2007 on-line Halloween campaign for NBC Universal’s action and suspense channel, 13th
Strategic solution:
With the objective of covering “Calle 13’s” on-line Halloween campaign, a micro-site was created trying to involve the objective audience and also to generate a brand image through a simple product. The goal of the project was to entertain the user by showing the special features of the episode, always in the context of the network.
A tight budget, little material to start with and the image copyright restrictions forced Secuoyas to create a simple concept based on symbolic elements according to the genre that, along with textured illustrations and sound effect, help Secuoyas to introduce the user in the right atmosphere.